Welcome to Legal Marketing Station with your host Jason Craver! Today we are joined by Paul Ward, Founder of Business of Law Strategist and one of the original founders of Law.com!
Paul and I discuss the beginnings of Law.com in the early 2000s and their monetization strategies. We also dive into legal marketing strategies, precisely what is working today.
Paul currently consults some of the biggest law firms in Arizona and the Southwest and is constantly learning day in and day out. He also is part of several podcasts that crush it in the legal field, like the podcast “Is That Even Legal?”.
Paul is a great mentor, law firm consultant, and a fantastic person, so enjoy this breakdown on today’s show!
Paul has been building innovation, strategy and talent operations for professional services for over 20 years. He has unified strategic outsets for entities seeking to proactively adapt to market changes and embrace and win the future.
Aligning partners around a common vision for operations, innovation, technology, and talent is a challenging task that is difficult to do internally. Paul knows how to bring the very best options to the table, and work with internal and external partners to gain a common vision… and then execute against it. “
Reach Paul on his website for all your legal marketing/consulting needs or if you have any questions about today's content!